The single-fold and tri-fold menu graphics below serves as an illustration of how the average customer eye movement will initially scan your menu. It’s for this reason that when designing and laying out your menu, it behooves you to place your “highest” profit categories into the 1, 2 and zones you see below.

Why? Because these are the zones your average customer will be naturally drawn to see first. Also, place your other high-profit items around zone 7 because this is usually the last place your customer will look at, contrary to popular belief. With this strategy in place, you can expect a 20% or more boost in higher-profit menu selections from your customers.

There are, of course, other menu optimizing techniques I want to share with you, among other things, once you become an Online Rep Protect Newsletter Subscriber, by letting us know where to send the information to at the bottom left of this page here.

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Menu Item Positioning Secret